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We’ve all been there, those waning moments before a presentation or a meeting where you have to cram, create, or calculate some last minute bits of information. The following is my recollection of one such situation that provided me with an “aha” or “light-bulb” moment that gave me complete satisfaction from my job. A job in which I help contact centers better serve their customers and be completely relevant to their business. 
A well-scripted IVR (



One of our amazing clients processes refunds for a number of consumer products. When these refunds come in, it is their standard policy to issue their refunds in the form of a cash card. However, every month, they have a customer who calls into their company's contact center for a paper rebate check instead. Despite the fact that this exception to their process eats up valuable time and resources, they accomodate this request each and every month. Sure, it is a great example of going above and beyond for their customers, however, when you multiply this kind of effort over time and add in other higher maintenance customers, you can start to see how it can really effect the bottom line. 
Regardless of the right way to do things, most organizations consider the service experience from the company's perspective and not from the customer's. This makes for an inside out approach that can be less than satisfying.



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