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I have a good friend who runs the social media monitoring for his company. Over the holidays there was an incident at one of his company’s locations that caused a huge stir and 1000+ tweets, Facebook posts, etc. by customers, their friends, and others. The company handled the customer’s issue, one they had never come across before, the best way they could at the time. After analyzing the 1000+ social posts, they found a mixed response from the customers; some agreeing with the company and others siding with the customer’s issue. 

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